KFCOPYPASTE ![]()
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PS21 x KFC
There are thousands of videos on YouTube trying to imitate the original KFC recipe. And almost no one in Spain knew it existed.
To make the secret recipe known, we turned the URLs of the YouTube videos into limited-use coupons to try for free KFC chicken strips.
To make the secret recipe known, we turned the URLs of the YouTube videos into limited-use coupons to try for free KFC chicken strips.
😗🤌
aBy searching through hundreds of YouTube videos, we managed to create a piece entirely narrated by the stars of the campaign: the content creators who had attempted to recreate the original recipe.
And KFC fried chicken started appearing everywhere, even making its way into the most popular cooking show on Spanish TV —Arguiñano's show, of course— completely organically.
Chef Kiss.
CTRL C + CTRL V = FREE CHICKEN 🍗🍗 CTRL C + CTRL V = FREE CHICKEN 🍗🍗
