EDUARDO
NAVIDAD![]()
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PS21 x KFC
Is there anything more Christmasy than fried chicken? Yes, anything. So, when KFC asked us to stay relevant during Christmas, we decided that selling Christmas ornaments shaped like fried chicken would be easier than selling actual fried chicken.
To do this, we transformed Eduardo - our brand's most popular meme - into a hanging ornament for your Christmas tree, which you would get for free with any meal at KFC.
To do this, we transformed Eduardo - our brand's most popular meme - into a hanging ornament for your Christmas tree, which you would get for free with any meal at KFC.
A Christmas Miracle
aWhen we had the Eduardo prototype in our hands, we thought, "this could be a toy." And that's how we presented it to the world.
We loved making a 90s-style toy commercial. People loved Eduardo. And KFC loved the results.
IF IT LOOK LIKE A TOY 🪀 🚂 🧸 , IT'S A TOY 🍗 .
