THE
RECIPE
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PS21 x KFC
In Spain, no one knows that KFC has a secret recipe with 11 herbs and spices. What they did know was that Zelda Tears of the Kingdom was coming out on May 12, 2023, and it was going to be huge.
Taking advantage of one of the most important events of the year for our community, we not only told our target audience about KFC's recipe, but we also got them to cook it.
Taking advantage of one of the most important events of the year for our community, we not only told our target audience about KFC's recipe, but we also got them to cook it.
GATHER 11 HERBS AND SPICES, GET SOME CHICKEN 🍗 , FRY IT, AND COMPLETE THE QUEST.
Be fast and win - gold - chicken
The Recipe Run turned into a global speedrun contest with participants from over 15 countries fighting for the best time. For glory, and to take home a golden fried chicken drumstick worth 11k €€€, of course.
The chicken wasn’t real, by the way. It was a stone we sculpted into the shape of a drumstick, because coating a real one in gold would have been pretty gross.
